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How to write a persuasive essay

A persuasive essay is a type of academic writing that makes use of arguments and logic to make your audience align with your argument by using strong evidence like presenting your facts, examples, research, and quotes from authorities in the field.

A persuasive essay is also known as the argumentative essay, but there exist some differences between them.

In writing the argumentative essay, both sides of the coin are being presented to the audience. The arguments and the counter-arguments should be well explained by the writer. Though you are not in agreement with any of the arguments, it is up to your audience to go with the one they chose to go with.

In a persuasive essay, you agree with a viewpoint and present your arguments to support it and to convince your readers.

However, when writing a persuasive essay, the writer must be able to convince the audience to agree with a certain argument and take a certain action. Adequate research work is needed to write a persuasive essay. The readers’ biases and a solid understanding of all sides of the subject matter need to be well understood by the writer.

So, a good persuasive essay will not only state why the writer's view is valid but also explains why the reader's stand-point is incorrect.

There are many essay types, and students must have a good knowledge and understanding of how to differentiate them.

This article will be a guide for writing the best persuasive essay. It presents the tips of how to get a topic, outline your writing, structure your essay, represent a solid viewpoint to make your reader agree with your point. It gives necessary examples and other materials to make your essay excellent.

Outlines Of A Persuasive Essay

All evidence must be organized to build a strong argument. The type of essay structure must be incorporated into the essay once it is specified by the teacher. A well structured persuasive essay usually comprises of five to six paragraphs.


You must use a strong hook to catch the audience attention

The introduction must present background information into the subject, that is, an overview of your viewpoint. It must be concluded with a clear and specified thesis statement that shows your stand-point on the subject under discussion.

Body of the essay

Let each paragraph focus on one piece of evidence. To give strength to your thesis statement, adequate supporting details must be given within every section.

Counter-arguments paragraph

In this part, strongly disagree with the opposing arguments; it usually takes one or two paragraphs.

The ending paragraph

It can be concluded by posing a question for the audience to ruminate on, and the thesis statement is also reinforced by presenting once again the supporting shreds of evidence because a persuasive essay is written to make the audience support your viewpoint.

Tips On Writing A Good Persuasive Essay

Since its purpose is to make readers agree with your viewpoint, strong and factual evidence must be written to support your arguments.

Prewriting phase

This part is important in the life of the essay; students have the opportunity of arranging, aligning, and planning their essays.

Have a position: What side are you taking? What is your take about the challenge? What outcome will you present? Be sure of prejudices you might encounter, which might affect your arguments.

Know the audience

You should know why the audience will agree with your point of view and why they may not. It's a must to have an idea of the audience's point. So, having a good understanding of both sides of the subject will make you argue your position to a reasonable and convincing point.

Research the topic

Since a persuasive essay presents compelling and detailed evidence, you need to do thorough research to disprove the opposing argument successfully. Library-Based research work is highly recommended for that.

Decide on the structure of your essay

Remember that your article must be logical and, as such, must be well presented using all the shreds of evidence available.

The argument must have a strong back-up 

Use the available facts that you got through research, observations, and personal experience. Citing the sources of your work will help to avoid plagiarism. Making use of correct statistics will help you back up your argument. Besides, your persuasive essays can be strengthened by using two or more quotes from authorities on the subject matter. Citing meaningful examples will also illustrate and enhance your arguments.

Drafting phase

In writing the persuasive essay, the following tips should be strictly adhered to.
The introductory paragraph must have a unique caption that will easily grab the audience's attention. This can be done by making use of a question, quotation, unusual statistics, emphatic statement, or a fact. For example, "The use of phones while driving, even with an ear-piece, is the same as drunk driving.

The thesis must not leave any doubt about the writer's stand.
Your points must be shared out in the paragraphs. Also, every paragraph must have strong evidence by way of quotes, statistics, and facts from real-life cases and experts on the subject matter.

Presentation of your arguments must be done in a unique way making use of analogy, comparison, illustrating with hypothetical situations like using ‘suppose that’ or ‘what if’, etc.

Never assume that the audience is well informed on the subject matter. Define the necessary terms and present trustworthy background information on the argument.

The closing paragraphs must summarize your evidence and make the audience to either go with your position or take further actions. It could be a thought-provoking question that will make readers think deeply about the subject matter, or make recommendations that offer the audience ideas on steps they can take.

Revising phase

Here, the students review, reorganize, and adjust their write-up to make their persuasive essay the best.

Your persuasive essay must go through the following question before it can be certified good.

Does the write-up begin with a catchy introduction that grabs the audience's attention and makes them glued to the essay until the end?

Are there strong points or positions on the subject matter with facts, statistics, quotes, or examples?

Looking at each paragraph, answer the questions:

  • Does each paragraph present strong evidence focusing on a single supporting point?
  • Does the transition between paragraphs and sentences assist audience knowledge? 
  • Does the sentence structure have variations?
  • Are the counter-arguments of the writer presented and convincingly refuted?
  • Does the concluding paragraph outlines your stand and urge the audience to think and decide on what to do?

If the write-up is missing the mark after taking it through the above questions, you might need to revisit the thesis statement. Does the thesis statement present the strongest argument? The argument can be tested by presenting a thesis statement for the counter-argument. When both are juxtaposed, is there a need to strengthen the initial thesis statement?

However, once the thesis statement presents a strong argument with a clear viewpoint, all other aspects of the write-up will fall into place.

Editing phase

At this phase, you proofread and correct all grammatical errors; editing will improve style and clarity. It is often recommended you get an external person to assist in going through your paper and edit with a different view.

Make use of the appropriate language, do not engage in the use of jargon, and ensure that the structure of the writing is not too complicated.

Ask the following questions when editing the essay

  • How was the write-up presented?
  • Did I maintain the word limit?
  • Are my paragraphs simple and clear?
  • Are my references and resources well-cited?
  • Did I make use of the appropriate language?
  • Is the essay proofread?
  • What is my sentence structure like?

Interestingly, there are different online tools that can help you with editing; for example, Grammarly can assist you to spot punctuation errors, style mistakes, and spellings, the ProWritingAid app will correct grammatical mistakes and help with a word count of your write-up, while the Hemingway app will make the write-up concise.


The publishing phase is when you make whatever you have written public to your loved ones, family members, and your classmates. This can be a daunting task, as it could turn out to be both intimidating and exciting. You must never lose sight of what you have learned in the essay as it could be used in the next write-up to make it good and better.

How to use argument in your persuasive essay

To be able to do this and record success, a good understanding of the fundamentals of writing a persuasive essay and its elements is needed. Making the audience agree with your stand means that your essay credible, verifiable, and reasonable. It must appeal to the readers’ emotions.

So, an article that has a good combination of emotional and rational features makes a unique persuasive essay.

Aristotle, in one of his writings, explained the principles and elements of rhetoric.

Ethos: That works on your credibility as a writer. Also, your character and expertise are employed at this point. Engaging the use of authoritative resources also proves your argument.

Consider this example, "I am a Dental surgery expert, and I recommend this toothpaste to keep your teeth white".

Pathos: The emotion of the reader is worked upon here. It emphasizes audience beliefs, values, and morals.

Take a look at this, You cannot just be cool in school without a white smile. How to relate with friends if you worry about your teeth and freshness? This is the point at which good toothpaste will work.

Logos: This places emphasis on reasons. It employs logic, evidence, and facts to influence your readers to agree with your argument.

For example, "Recent studies conclude that this toothpaste takes off 35% plague and makes the teeth 30% whiter than other brands of toothpaste.

Ethos does not necessarily border about writing in itself but works on your reputation as a writer. So, the audience reading your write-up will agree and trust your judgment as a good writer who has spent ample time researching the subject matter.

Kim Kardashian is trusted by several people because she is a world-famous media personality and not just any girl from the street. Kardashian ethos it’s in her personality, so, relating this to an essay, we see that reference can be made to trusted and credible figures in your write-up. The ethos will make your argument persuasive.

Elements of persuasion

Your write-up must have the following elements to make it credible and argumentative. Your position must be clear and straightforward, and your thesis must be presented simply to have a focal point. That can be a claim, a definition, a solution, or a call of judgment. Your position must be captured in your thesis statement.

Effective communication.

The audience's attention must be captured by presenting a strong background on the subject. The language must be kept short and simple, that is, straight forward. You can start by asking a question that will make the readers read till the end. This essence is your pathos, as it will persuade the readers.

Strength and credibility of your stand-point 

Your paperwork must be based on facts; it should be logical and very consistent. You must try to relate your reason to the thesis statement.

The sentence structure must be evident. Every argument must be linked to the thesis statement. You can transit from the weaker argument to the very strong one so that the audience can easily call to remembrance the most convincing point.

Thus, the paragraph connections and transitions must be handled nicely to make the readers understand and easily take a stand-point.

Strong concluding paragraph

Let emphasis be on your thesis in the light of your shreds of evidence presented in the body of the write-up. The conclusion must be drawn from the arguments provided in the body of the essay.

So, go ahead and write that winning persuasive essay that will always make your audience crave for your write-ups.

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